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The web site westriding.iasupport.org states the following, "IA - The Ileostomy and Internal Pouch Support Group." I noticed that the webpage stated " IA is a support group run by and for people with ileostomies and internal pouches with the primary aim of helping people who have had their colon removed return to a full and active life as soon as possible after surgery." They also said " Young IA aims to support our members aged under 40, and other young people, either pre-surgery or post-surgery, who undergo either an ileostomy or an internal pouch operation." The meta header had IA as the first optimized keyword. This keyword is followed by ileostomy, internal pouch, and colitis which isn't as urgent as IA. The other words westriding.iasupport.org used was ulcerative colitis. inflammable bowel disease is included but will not be seen by search crawlers.